The Klaassen formula
back in 2016 things in the world of performance cyles had to change in our opinion
WHY
The regular offer back then was and still is mostly too limited in some kind of way :
the oldskool retailer offers only ~2 brands (based on his preferences!), the fully custom builder makes you go for steel, welds nicely but is no stylist and puts his name in the same bulky way on the frame, puts the same black components with letters and logo's and black rims and tires, lacking character and harmony in the whole bike, so visually you only see the frame 'floating'. And you pay a lot more.
Not from this world, not fitting your phase of life and lifestyle.
WHAT
It is our mission to bring the world 'right' bikes.
We therefore created a formula that gives the sweetspot in our opinion.
A style and business format that is both a guide for the customer but also for the brand recogintion.
Serving as both recognition and as a framework from where the customer can compose the looks of his(her) bike.
HOW
Best of both worlds....
Factory vs. fully custom.
Style concept
We developed a style format making all of our bikes always recognizable as a Klaassen, but in the same time incorporates a lot of room for the customer to make it really his/her bike, not only by looks, but also performance.
Business concept - paradoxes
We offer the best of both worlds.
On one hand you have a fixed formula/format that also incorporates a lot of freedom to make it your bike, standard.
You are able to see the models in a showroom, ride them, we offer standard geometries but also a custom option.
Each bike is individualy built.
Price wise we are in between the worlds of factory bikes and fully custom bikes.
With a clear bike brand identity but still a lot of freedom for the customer.
In our brand concept the visual and technical harmony is part of the formula and therefore safeguarded/guaranteed.
Your context (lifestyle/phase of life) creates your styling input, your component input, and the Klaassen brand formula makes that it results in a right bike for you and for Klaassen!
IN DEPTH: STYLE CONCEPT
A right bike is not about screaming logo's. It is about unity and harmony in style and materials, carefully matched. Our style starts with purity. Less is more. Harmony.
From characterful frame colors with a subtle embossed logo carefully styled geometry with iconical look frame - non slooping top tube and nicely proprtioned straight tubes.
Creating visual harmony and unity by visually connecting the upper part of the bike (saddle/handlebar) with the lower part (wheels). We do that by carefully matching the color of our characterful leather finish on saddle and handlebar(!) with the tire sidewall color. On top of that we have another connecting element in the lower end by a logo on our handbuild wheels coated in the color of the frame.
The components and the optional parts the customer can choose from are carefully selected and matched and fitting in this style concept.
Logo's and texts will be hardly visible on our bikes.
This complemented with the standard features of Klaassen: your context creates your styling input, your component input, making that you can fully commit to (only)
This complemented with the standard features of Klaassen: your context creates your styling input, your component input, making a much more complete and smarter total package..
CONTEXT
The standard (factory) offer was very limited. You had 2 options: go to a bike retailer, if you were lucky he offered 2 bike brands, but mainly based on criteria relevant for him and only available in three colors and with 2 groupset options. The bike look was uncomprehensive, with tons of logo's, funny striping, lacking character and harmony as a whole.
The alternative was to go fully custom with a frame builder. But this often meant you paid a lot more, the frame builder usually is a craftsman and not a stylist... and you were forced to go 'steel'. Resulting in nice welded frame but the builder again put his logo in the same bulky manner on the frame, used the same black groupset parts with tons of logo's and texts on it and black rims and tires... So visually the frame was the only thing noticeable, almost 'floating'.
We wanted to bring more style in the world of performance bikes. As a stylist/designer we created a style vision for our bikes, serving as both recognition and as a framework from where the customer can compose the looks of his(her) bike.
We created a refreshing brand formula. Bringing a unique business and style concept that bridges the gap between paradoxical worlds of styling and performance, between factory bike and fully custom and oldskool vs. newskool, resulting in bikes with a timeless blend of Performance, Styling and Individuality.
Je hebt dus enerzijds een vaste formule/format (houvast) en toch veel zelf te bepalen, standaard.
Je kunt de fietsen a la fabrieksfietsen gewoon bekijken in showroom(s) en proefrijden, er zijn standaard geometrieën maar ook een maatwerk optie. Prijstechnisch zitten we mooi tussen de oude werelden van fabrieksfiets OF Fullly custombouw in, met de modernste materialen en een visuele merkidentieit en toch veel vrijheid voor de klant. In ons merkconcept is de visuele en technische harmonie onderdeel van de formule en dus gewaarborgd, daar zorgen wij standaard voor.
A high end bike brand bringing a unique, timeless blend of Performance, Styling and Individuality, combining the premium materials Aluminum, Carbon & Leather.
We offer a fixed formula that gives you bikes you can see in real and test ride. We offer standard geometries and custom options. We carefully selected our optional groups and components to fit and supplement to the style concept.
Your context (lifestyle/phase of life) creates your styling input, your component input, and the Klaassen formula makes that it results in a right bike for you and for Klaassen!

your context creates your styling input, your component input, making that you can
A high end bike brand bringing a unique business and style concept to bridge the gap between the worlds of styling and performance, between factory bike and fully custom and oldskool vs. newskool, resulting in bikes with a timeless blend of Performance, Styling and Individuality.
Refreshing brand formula
Best of both worlds
We created a refreshing brand formula. Bringing a unique business and style concept that bridges the gap between paradoxical worlds of styling and performance, between factory bike and fully custom and oldskool vs. newskool, resulting in bikes with a timeless blend of Performance, Styling and Individuality.
Anna Sarina
mijnmail@mailservice.com
John Smith
mijnmail@mailservice.com
We developed a style concept that not only incorporates the Klaassen bike identity (each Klaassen is recognizable is a Klaassen) but at the same time offers a real individual touch to each bike.
Ons bestuur
Ontmoet onze experts
Ed Johnson
Medeoprichter en VP
Alana Breland
Medeoprichter en VP
